![]() Now that you know you need a follow up email (or, even better, a series of them), what should you put in them? Be persistent, but not so aggressive that you diminish your brand’s value. Still not sure where your company should fall on the follow up spectrum? Here’s a general rule of thumb to keep in mind: You’re representing your brand with every message you send. After auditing our processes, adjusting our templates and automating our follow-ups, we got the results that we were looking for.” “Sometimes you just need a swift kick in the butt to get you back on track. After adding a 5-step automated follow up sequence to his cold emails, he was able to achieve a 83% open rate and a 13% response rate. “While email #6’s performance may partially be a result of how persuasive and effective this particular email copy was, this coincides with the classic sales lesson that persistence works for email.”Įric invested in follow up emails after realizing his cold email response rates were, in his words, “an abysmal 3%”. To improve response rates to cold emails, her team devised a sequence of eight follow up messages for each of the team’s two buyer personas. ![]() In one example, Heather describes her company’s engagement with tech startup Ambition. “Persistently emailing your prospects with a valuable and interesting message ultimately overshadows the effect of timing, especially if you vary the timing of emails throughout the campaign.” If you already had some kind of interaction and that interaction was not a clear, definite NO, then follow up as long as it takes to get a response. You really don’t have the type of relationship that gives you permission to do much more than that. “If you reach out completely cold and never had any interaction with the other person, follow up a maximum of six times. To help you find the follow up schedule that’s right for you, I rounded up suggestions from three top salespeople: That said, there are as many opinions on the topic as there are senders of cold emails. It does to me – I tend to stop after three. Ten follow up emails might feel excessive to you. How Often Should You Send Follow Up Emails? The following chart from Yesware shows just how effective follow up emails can be, with senders receiving responses after as many as 10 separate follow up messages: ( image source: Yesware) You have a 21% chance of getting a reply to your second email if the first goes unanswered.Research shows that 35% to 50% of sales go to the vendor that responds first.92% of salespeople give up after four “no’s”, but 80% of prospects say “no” four times before they say “yes”.But let’s back our instincts up with data: Intuitively, you probably already know the answer to this. Want more? Here’s what makes them so effective, as well as my best tips on deploying them successfully. All you need to know about follow up emails is this:įollow up emails are effective, and your cold sales email campaign needs to have them. If you’re short on time, I’ll save you a step.
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